This brings HTTPS / SSL
Data protection and security
The data of visitors to the website are encrypted and transmitted through the secure connection. Entering your login to the server is also protected as a website operator.
With regard to the GDPR (General Data Protection Regulation), it is a technical data protection measure.
Most browsers display a green padlock in front of the URL for SSL secured websites. In this way, a visitor to the website sees that his data is being transmitted securely and trusts the company more.
Note: websites that are not SSL secured are marked as “unsecure” or have an open, red lock in front of the URL. They are also marked as “unsafe” in Google’s search results.
Google Ranking Factor
SSL encryption is one of the few official ranking features from Google. I.e. a safe website will be rewarded with a better ranking in the search results.