Most browsers mark websites without https (without a valid SSL certificate) as “unsecure” or with an open lock next to the URL. This means that transferred data can be read out by unauthorized third parties at any time.
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A connection via https:// guarantees users of your website that data cannot be read or intercepted by third parties. Every data transmission on the website is encrypted using an SSL certificate. The URL in the browser shows: http:// with SSL becomes https://
Examples where data is being transferred and encryption is important:
The data of visitors to the website are encrypted and transmitted through the secure connection. Entering your login to the server is also protected as a website operator.
With regard to the GDPR (General Data Protection Regulation), it is a technical data protection measure.
Most browsers display a green padlock in front of the URL for SSL secured websites. In this way, a visitor to the website sees that his data is being transmitted securely and trusts the company more.
Note: websites that are not SSL secured are marked as “unsecure” or have an open, red lock in front of the URL. They are also marked as “unsafe” in Google’s search results.
SSL encryption is one of the few official ranking features from Google. I.e. a safe website will be rewarded with a better ranking in the search results.
Australian WordPress Specialist for Website Security based in Austria - consulting world-wide in English and German.